Bucking the trend to erase the Trump name from building facades in New York City, the condo board at the Trump International Hotel and Tower has voted unanimously to keep name Trump on its brassy awning – and replace the word Tower with the building’s address, 1 Central Park West, the New York Post reports.
President Trump’s son, Donald Trump, Jr., sits on the condo board, which also voted to retain the Trump Organization as managers of the condo/hotel until 2035. In a statement, Trump Jr. said,: “The signage and port cochere will all be contemporized and relit. We will revitalize the landscaping and the common areas and add life to the lower level facade with lighting. It will be cleaner and more contemporary.”
Another sign at the front of the building, which sits below a globe structure, will be removed entirely. And a sign on the west side of the building along Broadway – where comedian Sacha Baron Cohen’s character famously defecated in the Borat movie – will remain as is.
The nine-member condo board negotiated the signage changes for three months after receiving complaints from numerous unit-owners that the Trump name was dragging down the value of their real estate. Other Trump-branded real estate in New York has been renamed since Donald Trump won the presidency, including another hotel-condo hybrid downtown that was sold and later rebranded from Trump Soho to the Dominick Hotel. Several condo buildings on Riverside Boulevard on the Upper West Side also scrubbed the Trump name.
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