THE STERLING

The building was just known as 209 East 56th Street in 1989 when Mark Greenberg Real Estate (MGRE) was hired as manager; it wasn’t until years later, when the board decided that a building name would help sales, that the co-op was rechristened The Sterling. The name’s greatest significance was in how it was devised: The board involved every shareholder, using a survey to choose a name.

That’s not unusual for the hands-on board, whose members believe in the personal touch. In 1991, the 107-unit property between Second and Third Avenues, was managed by a large firm that was “nickel-and-diming us, and that would drive me crazy,” says Mary Ann Savarese, who first served as the head of the tenants’ group and continued on as the president, a post she still holds. “We needed a change.”