New York's Cooperative and Condominium Community

Habitat Magazine Insider Guide

HABITAT

SEWARD PARK CO-OP

Lance Kolb, manager of the 650-unit Schwab House co-op, on Manhattan's Upper West Side remembers being struck by how unappealing the doormen's uniforms seemed.

"I can't even remember them," he says grimly. "Maybe I blocked them out. All I remember is that they were brown and ugly." His recommendation: Replace all 50 staff uniforms.

The way you dress your staff can affect curb appeal — and also send a message on how you run your building. "This isn't an area to save money on," observes one manager. If the braid on the trousers frays at the hem and looks "ratty," to use another manager's word, don't assume a potential buyer won't notice.

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