HABITAT
PR News "Crisis Management Guidebook"
The fourth edition of Crisis Management Guidebook from PR News, the flagship publication of the PR Group at the Beltway company Access Intelligence, LLC, is essentially a toolkit to be used before, during and after crises. It contains insights, best practices, tips and case studies from crisis management professionals and others that will help you learn how to distinguish a crisis from a simmering problem, keep on message with the media, manage your online reputation, respond to online criticism and much more.
The recent Habitat article "How Co-ops & Condos Can Handle Press" gives an overview of why all this is becoming increasingly important. The Guidebook goes into much more detail about media relations, internal communications, reputation management, litigation PR, crisis planning and other such topics.
Hopefully, the the most helpful material will be day-to-day communication — which heaven knows can help in dealing with con-op and condo residents — and you won't ever need to apply what you learn about crisis communication. But preparedness is key. Otherwise, you could find yourself pulling a Bloomberg in a snowstorm.
PR News Online / Access Intelligence, LLC • 4 Choke Cherry Road, 2nd Floor, Rockville, Md. 20850 • (301) 354-2101 • toll-free (888) 707-5814 • clientservices@accessintel.com
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